The rebranding and repositioning strategy of The Wow Side in Fiumicino (Rome), driven by Generali Real Estate, focuses on entertainment, leisure and innovation, alongside shopping. This is the strategic approach we are pursuing across our shopping center portfolio in Europe: Dominant, Destination, Diversified assets, which are best performing in the long run in a competitive hashtag#retail scenario.
The Wow Side has grown as a leisure destination with new engaging initiatives and unique brands, making it the go-to-place for 3D hashtag#gaming, visionary daydream experiences, immersions in ancient history, and much more.
The entertainment offering is now enriched with ‘????????? ??????????’, an edutainment journey created in collaboration with Ninetynine , guiding visitors to explore how digital technologies are shaping our present and our future: hashtag#metaverse, hashtag#blockchain, NFTs and hashtag#artificialintelligence, in a super-technological space where learning meets entertainment.
Once more, The Wow Side steps up as a perfect setting for social and cultural initiatives, in an innovative and more inclusive shopping center concept. Stay tuned for more!
